Apple Music

Campaign Diaries

Global

Apple Music makes waves with new identity built by sound

Brand: Apple Music

Campaign: Refreshed Brand Identity

Source: https://www.marketing-interactive.com/apple-music-makes-waves-with-new-identity-built-by-sound

Goal: To create a new brand identity based on sound.

Claim: Made by sound

Media: Social media, original content, event programming

Summary: Apple Music has revamped its brand identity by letting sound determine the visual elements, collaborating with TBWAMedia Arts Lab and music producer Fred again.. to develop a new logo and audio language inspired by sound waves. This unique approach documents the transformation of music into a visual identity, integrating a new expressive musical note icon and a customized wordmark that aligns with Apple's design ethos. The updated identity will be integrated across Apple Music's marketing and experiences.

Campaign Diaries

No Brand Diaries found.

Global

Apple Music Revamps Visual Identity Inspired by Sound Waves

Brand: Apple Music

Campaign: Visual Identity Revamp

Source: https://www.imagensdemarca.pt/artigo/apple-music-renova-identidade-visual-com-inspiracao-nas-ondas-sonoras/

Goal: To strengthen brand personality through a direct link between sound and image

Claim: Null

Media: Streaming service content, event programming, advertising campaigns

Summary: Apple Music has introduced a new visual identity inspired by the vibrations of music, aiming to enhance the brand's personality by connecting sound with imagery. The project was developed by TBWAMedia Arts Lab in collaboration with music producer Fred Again and sound design company Nest Acoustics. The visual identity is based on transforming music into images by creating waves in mineral oil. The update includes a new logo and audiovisual signature to reflect the energy and dynamism of music, set to feature in original content, events, and advertising campaigns.

Campaign Diaries

No Brand Diaries found.

branding music visual identity