Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Apple Music makes waves with new identity built by sound

Brand: Apple Music

Campaign: Refreshed Brand Identity

Source: https://www.marketing-interactive.com/apple-music-makes-waves-with-new-identity-built-by-sound

Goal: To create a new brand identity based on sound.

Claim: Made by sound

Media: Social media, original content, event programming

Summary: Apple Music has revamped its brand identity by letting sound determine the visual elements, collaborating with TBWAMedia Arts Lab and music producer Fred again.. to develop a new logo and audio language inspired by sound waves. This unique approach documents the transformation of music into a visual identity, integrating a new expressive musical note icon and a customized wordmark that aligns with Apple's design ethos. The updated identity will be integrated across Apple Music's marketing and experiences.

France

Sacem and Deezer implement a music solution for independent businesses

Brand: Sacem

Campaign: Sacem Play

Source: https://www.cbnews.fr/mobile/sacem-deezer-mettent-place-solution-musicale-destinee-aux-commerces-independants

Goal: To offer independent businesses a tailored music programming solution

Claim: Simple and accessible music streaming for independent businesses

Media: Music streaming platform

Summary: Sacem and Deezer have partnered to launch Sacem Play, a music streaming solution aimed at independent businesses. The service aims to provide professionals with music programming tailored to their activities and environments. The initiative will also improve the distribution of copyright payments and will gradually be rolled out by early 2027.