Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Sacem and Deezer implement a music solution for independent businesses

Brand: Sacem

Campaign: Sacem Play

Source: https://www.cbnews.fr/mobile/sacem-deezer-mettent-place-solution-musicale-destinee-aux-commerces-independants

Goal: To offer independent businesses a tailored music programming solution

Claim: Simple and accessible music streaming for independent businesses

Media: Music streaming platform

Summary: Sacem and Deezer have partnered to launch Sacem Play, a music streaming solution aimed at independent businesses. The service aims to provide professionals with music programming tailored to their activities and environments. The initiative will also improve the distribution of copyright payments and will gradually be rolled out by early 2027.

Sweden

Font Expert on Fjällräven’s SD Dispute: “Difficult to Assert Exclusivity”

Brand: Fjällräven

Campaign: null

Source: https://www.resume.se/marknadsforing/design/typsnittsexperten-om-fjallravens-sd-brak-svart-att-havda-ensamratt/

Goal: Protect its brand identity through legal action

Summary: Fjällräven is considering legal action against the Sweden Democrats for copyright infringement related to the font used on their election posters. Experts suggest that Fjällräven may struggle to prove their claim, as their own font is based on a classic from the 1970s.