Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

THE WADI gives UAE landscapes a voice with ‘Return Within’

Brand: THE WADI

Campaign: Return Within

Source: https://campaignme.com/the-wadi-gives-the-uaes-landscapes-a-voice-with-return-within/

Goal: To create a sensory experience connecting people to nature and a sense of belonging.

Claim: Return Within

Media: Social media, large-scale launch event

Summary: THE WADI has launched the 'Return Within' campaign, focusing on a nature-led philosophy inspired by the UAE's landscapes. The campaign aims to invite people to reconnect with nature and foster inner calm through a unique soundtrack created from natural sounds recorded across the UAE. By emphasizing the emotional connection to the land, the campaign seeks to establish a deeper sense of belonging and connection to UAE heritage.

Canada

Canada Goose brings nature’s fringe to lifestyle marketing push

Brand: Canada Goose

Campaign: Natural Intelligence

Source: https://www.marketingdive.com/news/canada-goose-brings-natures-fringe-to-lifestyle-marketing-push/826134/

Goal: Reconnect consumers with nature

Claim: Natural Intelligence is being unavailable but fully present.

Media: Social channels

Summary: Canada Goose has launched a new marketing platform called 'Natural Intelligence' aimed at reconnecting consumers with nature through stunning visuals of outdoor adventures and the natural world. The campaign highlights the growing disconnect many feel from nature and promotes the idea of facilitating exploration and thriving in natural environments.

lifestyle marketing nature