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The Truck is the Goal, but Facebook Sells Everything That Happens Before It
Goal: To showcase Facebook as a platform that generates jobs, communities, and real-life experiences.
Claim: Find More Than What You’re Looking For
Media: Facebook Marketplace, social media
Summary: The campaign for Facebook, developed by Droga5, revolves around a narrative where a character named Gracie seeks to earn enough money for a truck through jobs found on the platform. The campaign illustrates how Facebook serves more than just ads, but rather creates opportunities and communities. The summer jobs theme is extended through related films and supplementary social media content, and also coincides with the 10th anniversary of Facebook Marketplace, highlighting its role in facilitating real-life connections.