Brand Tracker

Welcome to the automated Brand Tracker diaries.

Israel

After Blocking a Right-Wing Publisher and Clashing with a Knesset Member, Facebook Israel Retreats

Brand: Facebook

Campaign: Response to censorship of Shibolet Publishing

Source: https://mizbala.com/digital/social-media/121847

Goal: To resolve account suspension issues

Claim: Account suspension was a technical error

Media: Facebook

Summary: After Shibolet Publishing's Facebook account was suspended without warning, Israeli Knesset member Ariel Kallner issued an ultimatum to Facebook to restore the account within 72 hours. The suspension was perceived as an infringement on the publishing house due to its right-wing stance. Shortly after the ultimatum, Facebook announced that the suspension was due to a technical error and resolved the issue.

Croatia

The Truck is the Goal, but Facebook Sells Everything That Happens Before It

Brand: Meta

Campaign: Summer Jobs

Source: https://www.media-marketing.com/vijesti/kamion-je-cilj-ali-facebook-prodaje-sve-sto-se-dogodi-prije-njega/

Goal: To showcase Facebook as a platform that generates jobs, communities, and real-life experiences.

Claim: Find More Than What You’re Looking For

Media: Facebook Marketplace, social media

Summary: The campaign for Facebook, developed by Droga5, revolves around a narrative where a character named Gracie seeks to earn enough money for a truck through jobs found on the platform. The campaign illustrates how Facebook serves more than just ads, but rather creates opportunities and communities. The summer jobs theme is extended through related films and supplementary social media content, and also coincides with the 10th anniversary of Facebook Marketplace, highlighting its role in facilitating real-life connections.

advertising community Facebook Jobs Marketplace