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Displaying 1 Campaigns tagged with "ready-to-eat"
Italy
Advertising: Riso Gallo returns to TV with Bontà Pronte and Gallo Blond
Goal: Promote ready-to-eat rice products
Claim: Gallo dresses as a DJ to showcase versatility
Media: TV and digital channels, social media
Summary: Riso Gallo has launched a new advertisement for its ready-to-eat rice products, Bontà Pronte and Gallo Blond. Created by Armando Testa, the campaign features the iconic rooster character in an ironic narrative, highlighting the ease of meal preparation. It includes animation showing the Gallo as a DJ