De’Longhi

Campaign Diaries

France

Brad Pitt Finds His ‘Perfetto’ Coffee with De’Longhi

Brand: De’Longhi

Campaign: Perfetto

Source: https://www.cbnews.fr/marques/brad-pitt-trouve-son-cafe-perfetto-avec-longhi

Goal: Show the versatility of De’Longhi coffee machines

Claim: Your coffee, your way. Always perfetto.

Media: Social media, television

Summary: Brad Pitt features in a new De’Longhi campaign directed by Spike Jonze, highlighting the experience of making coffee at home with their new machine. The humorous ad shows Pitt enjoying a cold cappuccino among his dogs, emphasizing personalized coffee experiences. The campaign launched globally on September 10 and will be promoted on French social media and television.

Campaign Diaries

No Brand Diaries found.

Portugal

Brad Pitt at the service of demanding dogs in the new De’Longhi advertisement

Brand: De’Longhi

Campaign: De’Longhi Magnifica Duo

Source: https://www.imagensdemarca.pt/artigo/brad-pitt-ao-servico-de-caes-exigentes-no-novo-anuncio-da-delonghi/

Goal: To increase brand engagement and visibility through humor.

Media: Digital media

Summary: Brad Pitt stars in a new advertisement for the De’Longhi Magnifica Duo coffee machine, where he is humorously chastised by a group of dogs about his daily routines. Directed by Spike Jonze, the campaign takes a comedic approach, distinguishing it from traditional high-end appliance ads by transforming the advertisement into entertainment content and leveraging Brad Pitt's comedic talent to enhance brand presence.

Campaign Diaries

No Brand Diaries found.

advertising celebrities coffee machine digital marketing humor