Campaign Diaries
Displaying 3 Campaigns for this Brand.
Global
The New Segafredo Advertisement Transforms the Coffee Ritual into an Impulse to Act
Brand: Segafredo
Campaign: Take Your Shot
Goal: To redefine the brand's identity and promote coffee as an impetus for action
Media: TV, digital platforms, social media, GDO, HoReCa
Summary: Segafredo launched a new global spot titled 'Take Your Shot', created by BBH London, which began airing on October 1. The campaign features a young man who, after drinking a Segafredo espresso, sees various versions of himself associated with different choices, symbolizing the moment of seizing opportunities. Media planning includes major national TV networks and extends to streaming, social media, and purchase points. Supporting research shows that a significant portion of Italians view coffee as a motivational boost.
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Published: October 5, 2026
🔒 Analysis Members Only
UK
Segafredo ‘Take your shot’ by BBH London | Campaign UK
Brand: Segafredo
Campaign: Take Your Shot
Goal: Target a new generation of coffee drinkers
Claim: The unofficial language of getting shit done
Summary: The Segafredo 'Take your shot' campaign aims to engage a new generation of coffee drinkers who see coffee as essential for productivity.
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Published: October 4, 2026
🔒 Analysis Members Only
Global
Segafredo launches ‘Take Your Shot’, the new global advertisement starting in September
Brand: Segafredo
Campaign: Take Your Shot
Goal: Support international growth of the brand
Claim: Take Your Shot
Media: Television, online video, digital platforms, social media, activation activities
Summary: Segafredo is launching its new global communication platform 'Take Your Shot' in September, developed in collaboration with BBH and produced by Iconoclast. This campaign is the brand's largest investment in recent years, aimed at enhancing its international presence, particularly in the coffee capsule and whole bean categories. The campaign focuses on connecting with a new generation of consumers while emphasizing authenticity, quality, and Italian roots. It seeks to build a contemporary relationship with the audience through a narrative around seizing opportunities and making choices. The campaign will reach consumers through various media channels, ensuring significant engagement.
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