Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "brand-refresh"
Global
Coca-Cola refreshes its look without rewriting the recipe
Source: https://www.marketing-interactive.com/coca-cola-refreshes-its-look-without-rewriting-the-recipe
Goal: To create greater consistency across marketing and packaging
Claim: Coca-Cola is one of the most recognised brands in the world
Media: Digital touchpoints, packaging, retail environments
Summary: Coca-Cola has introduced a new global visual identity system to enhance consistency across its marketing and packaging in over 200 markets. The refresh emphasizes the brand's core visual elements and includes updates to Coca-Cola zero sugar packaging. A new immersive brand center and AI-powered design tools will support the rollout, aiming to ensure brand governance and consistency.