Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Kenco Brings New Jewel Jar to Life with High-Impact OOH Campaign

Brand: Kenco

Campaign: Jewel Jar Nationwide OOH Campaign

Source: https://www.adworld.ie/2026/10/02/kenco-brings-new-jewel-jar-to-life-with-high-impact-ooh-campaign/

Goal: To connect with consumers and promote the new premium Jewel Jar.

Claim: Uplift the Everyday

Media: Out-of-home, experiential activations, transport media

Summary: Kenco has launched a nationwide out-of-home campaign to promote its new premium Jewel Jar, featuring high-impact special builds, experiential activations, and a full takeover of Heuston Station. The campaign revolves around the brand platform 'Uplift the Everyday' and includes immersive sampling experiences with a sensory mural activation and a bespoke installation on Aungier Street in Dublin.

Germany

Billa-Mother: New Colors, New Balance: This is how the Rewe Group will look in the future

Brand: Billa

Campaign: New Colors, New Balance

Source: https://www.horizont.at/marketing/news/rewe-international-noch-mehr-gemeinsam-103603

Goal: To refresh the brand image of Rewe Group

Claim: A new look for a better balance

Summary: The Rewe Group is introducing new colors and a new balance in their branding to update the image of their subsidiary Billa. This initiative reflects a broader strategy to enhance brand identity and consumer engagement.

brand refresh visual identity

Global

New Logo for Instagram

Brand: Instagram

Campaign: Logo Redesign

Source: https://www.resume.se/marknadsforing/design/instagram-byter-logga-forsta-forandringen-pa-10-ar/

Goal: To refresh and modernize the Instagram logo

Claim: Cleaner and more modern design

Summary: Instagram has introduced a new logo design that partially replaces its characteristic script style with sans-serif letters, while still incorporating elements of the original style. CEO Adam Mosseri stated that it was time for a refresh, aiming for a design that reflects simplicity and craftsmanship. However, the redesign has faced criticism, with some claiming it resembles 'Instagzam'.

brand refresh Logo Design social media

Germany

Rebranding: Häppy Reintroduces Vilsa Brand H2Obst

Brand: Vilsa

Campaign: H2Obst

Source: https://www.horizont.net/agenturen/nachrichten/rebranding-haeppy-setzt-vilsa-marke-h2obstneu-in-szene-235444

Goal: Rebranding the Vilsa brand

Summary: The article discusses the rebranding efforts for the Vilsa brand's H2Obst product by the agency Häppy, aiming to refresh its image and market presence.

brand refresh rebranding

Global

Coca-Cola refreshes its look without rewriting the recipe

Brand: Coca-Cola

Campaign: Global Visual Identity Refresh

Source: https://www.marketing-interactive.com/coca-cola-refreshes-its-look-without-rewriting-the-recipe

Goal: To create greater consistency across marketing and packaging

Claim: Coca-Cola is one of the most recognised brands in the world

Media: Digital touchpoints, packaging, retail environments

Summary: Coca-Cola has introduced a new global visual identity system to enhance consistency across its marketing and packaging in over 200 markets. The refresh emphasizes the brand's core visual elements and includes updates to Coca-Cola zero sugar packaging. A new immersive brand center and AI-powered design tools will support the rollout, aiming to ensure brand governance and consistency.

brand refresh global marketing visual identity