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Obs tracked advertisement film after Himmelblå use in Bosse campaign
Source: https://www.kampanje.com/premium/matte-trekke-reklamefilm-etter-himmelbla-bruk/1016424
Goal: Promote Bosse character and increase brand recognition
Media: Television
Summary: The grocery chain Obs successfully launched a commercial featuring the Bosse character, played by Edward Schultheiss, known for his role in the popular Norwegian series 'Himmelblå'. They created a tribute film linking Bosse and 'Himmelblå', which initially surprised NRK, the channel broadcasting 'Himmelblå', as they were not informed about its use in advertising. The commercial was aired for three weeks but was pulled after two weeks due to discussions with NRK. Obs and WAL have worked together on advertising since 2022 and consolidated their agency services in early 2024.