Campaign Diaries
Benjamin Simon and Dirk Schuster: Technical Skill is the Foundation. Taste Makes the Difference
Goal: To create a distinct visual identity for Xbox Design Lab.
Claim: Technical skill is the foundation; taste makes the difference.
Media: Visual content in various formats
Summary: Benjamin Simon and Dirk Schuster, co-founders of the studio FOREAL, discuss the importance of a recognizable creative identity in a visually saturated industry. They highlight their success with the Xbox Design Lab Originals campaign, which won seven Cannes Lions, including the Grand Prix for Creative eCommerce. They emphasize the need for ongoing creative evolution while maintaining their distinctive style and identity.
Campaign Diaries
No Brand Diaries found.
XBOX and IKEA Launch the YXSTABY Gaming Collection
Source: https://pub.be/fr/xbox-et-ikea-lancent-la-collection-gaming-yxstaby/
Goal: Launch a gaming collection
Summary: XBOX and IKEA have launched the YXSTABY gaming collection, aimed at enhancing the gaming experience with furniture and accessories.
Campaign Diaries
No Brand Diaries found.
