Brand Tracker

Welcome to the automated Brand Tracker diaries.

Media Week Awards winners 2026: Best Use of Content – Over £750k

Campaign: Train-ing it with Joe Wilkinson

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-best-use-of-content-over-750k/4jnmhekhr5gg16qmsqjnndvcmw

Goal: Promote rail travel

Summary: The gold winner in the Best Use of Content category at the Media Week Awards 2026 is the campaign 'Train-ing it with Joe Wilkinson' created by Channel 4 in collaboration with Spark Foundry for Rail Delivery Group.

Media Week Awards winners 2026: Best Use of Content – £250k-£750k

Brand: Macmillan

Campaign: Macmillan and Emmerdale

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-best-use-of-content-250k-750k/4cqwnn3m4zdgkyfhkp36psf6w3

Goal: Promote charitable activities

Summary: The article announces the gold winner of the Best Use of Content category at the Media Week Awards 2026, highlighting the campaign 'Macmillan and Emmerdale' created by ITV and Zenith for Macmillan.

awards charity Content Marketing

Belgium

Brand New Day Reinvents Networking with the Content Club

Brand: Brand New Day

Campaign: Content Club

Source: https://pub.be/fr/brand-new-day-reinvente-le-networking-avec-le-content-club/

Goal: To reinvent networking

Summary: Brand New Day reinvents networking with the launch of the Content Club, a new initiative aimed at enhancing professional connections and collaboration.

Content Marketing networking

Malaysia

Content Champions: Resorts World Genting

Brand: Resorts World Genting

Campaign: RWG CEO 2.0: Eva’s Back, And She Means Business

Source: https://www.marketing-interactive.com/content-champions-resorts-world-genting-malaysia-kid-ceo

Goal: Reposition RWG as a family-friendly holiday destination

Summary: Resorts World Genting aims to change perceptions about its brand from a casino to a family-friendly destination through its RWG CEO 2.0 campaign, which demonstrates the resort's attractions through children's reviews, ultimately seeking to control its brand narrative and encourage direct bookings.