Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

Disney+ to Release Saudi-Dialect ‘Toy Story 5’

Brand: Disney+

Campaign: Saudi-dialect Toy Story 5 Release

Source: https://communicateonline.me/news/disney-to-release-saudi-dialect-toy-story-5/

Goal: To launch a localized version of Toy Story 5 for the Saudi audience.

Media: Disney+ streaming service

Summary: Disney+ will release a Saudi-dialect version of Toy Story 5 on October 6, featuring local actors and content creators. The film will adapt the dialogue to fit Saudi culture while maintaining the original storyline. Alongside this, the platform will redesign its app to enhance user experience in the MENA region, introducing personalized recommendations and a new children’s section.

Malaysia

Content Champions: Resorts World Genting

Brand: Resorts World Genting

Campaign: RWG CEO 2.0: Eva’s Back, And She Means Business

Source: https://www.marketing-interactive.com/content-champions-resorts-world-genting-malaysia-kid-ceo

Goal: Reposition RWG as a family-friendly holiday destination

Summary: Resorts World Genting aims to change perceptions about its brand from a casino to a family-friendly destination through its RWG CEO 2.0 campaign, which demonstrates the resort's attractions through children's reviews, ultimately seeking to control its brand narrative and encourage direct bookings.

Content Marketing destination marketing family-friendly