Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Everything About Supplements: Wells Launches First Health and Wellness Literacy Hub in Portugal

Brand: Wells

Campaign: Tudo Sobre Suplementos

Source: https://www.imagensdemarca.pt/artigo/tudo-sobre-suplementos-wells-lanca-primeiro-hub-de-literacia-em-saude-e-bem-estar-em-portugal/

Goal: To provide transparent and accessible information about supplements and health.

Claim: Demystifying misinformation around supplementation.

Media: Digital platform, videos, articles, FAQs

Summary: Wells launched 'Tudo Sobre Suplementos', a pioneering digital hub for health and wellness literacy in Portugal. This platform aims to help consumers navigate the world of supplementation, offering credible information organized into key areas of daily life, such as sleep, immunity, digestive health, and sports nutrition. It also addresses women's health and aims to combat misinformation in the supplement industry.

Czech Republic

Recipes from Fresh Ingredients and a Private Cooking Contest. Roman Staša Becomes the New Ambassador of Košík

Brand: Košík

Campaign: #BEZADRESY

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/recepty-z-cerstvych-surovin-a-soutez-o-privatni-vareni-novym-ambasadorem-kosiku-se-stal-roman-stasa/

Goal: To educate consumers about fresh and regional ingredients through simple recipes and private cooking experiences.

Media: videos, social media

Summary: Online supermarket Košík.cz has introduced a new brand ambassador, chef Roman Staša, who will focus on simple recipes made from fresh and regional ingredients available on Košík. As part of a long-term collaboration, he will also conduct a cooking competition during the summer and educate customers about the journey of food from producers to the table. The goal is to demonstrate that quality meals can be easily prepared at home using Košík's offerings.

consumer education easy recipes fresh ingredients private cooking