Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

NEZO Salt, Aster Clinics turn everyday shopping into a breast cancer screening reminder

Campaign: Breast Cancer Awareness Campaign

Source: https://campaignme.com/nezo-salt-aster-clinics-turn-everyday-shopping-into-a-breast-cancer-screening-reminder/

Goal: Encourage women to prioritize early breast cancer detection.

Claim: While women take care of everyone else, they must not forget to take care of themselves.

Media: QR code, campaign communications, social media

Summary: NEZO Salt and Aster Clinics launched a breast cancer awareness campaign running throughout October, aimed at educating women about the importance of early detection while connecting health awareness to everyday shopping. The campaign provides access to free breast examinations at participating clinics and encourages women to remember their own health amidst caring for their families.

Argentina

Nuevo: Issue and Super launch ‘Touch Your Breasts’, a campaign to promote early detection of breast cancer

Brand: Issue

Campaign: Tocate las tetas

Source: https://www.adlatina.com/publicidad/nuevo-issue-y-super-lanzan-tocate-las-tetas-una-campaa-para-promover-la-deteccin-temprana-del-cancer-de-mama

Goal: To promote early detection of breast cancer

Claim: Tocate las tetas

Media: Posters in subway stations, QR codes, YouTube, digital platforms, streaming actions

Summary: The campaign 'Tocate las tetas' aims to promote early detection of breast cancer through a direct and provocative message. It includes posters in subway stations with QR codes pointing to a breast self-examination tutorial. The initiative features relevant voices, UGC content creators, and expert insights, developing in three phases: tactic, validation, and awareness. The project emphasizes the importance of self-examinations and medical consultations. Issue has committed to raising awareness about breast cancer for over 10 years, including annual donations for mammograms.

Breast Cancer Awareness early detection self-examination