Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

The Yard NYC Agency Invites Women to Send Nude Photos to Themselves

Campaign: Send Nudes

Source: https://brand-news.it/brand/persona/salute/lagenzia-yard-nyc-invita-le-donne-a-mandare-foto-a-seno-nudo-a-se-stesse/

Goal: To raise awareness about breast cancer prevention

Claim: Send Nudes – for self-monitoring breast health

Media: Posters, website, social media, stickers, limited edition merchandise

Summary: For Breast Cancer Awareness Month, Yard NYC launched a campaign featuring nude selfies of women with the message 'Send Nudes', aimed at encouraging women to monitor changes in their breasts that could indicate early signs of cancer. The campaign highlights that 62.6% of women are unsure about recognizing changes and encourages them to take selfies regularly for early diagnosis. It also includes a QR code leading to resources on breast health.

Argentina

Nuevo: Issue and Super launch ‘Touch Your Breasts’, a campaign to promote early detection of breast cancer

Brand: Issue

Campaign: Tocate las tetas

Source: https://www.adlatina.com/publicidad/nuevo-issue-y-super-lanzan-tocate-las-tetas-una-campaa-para-promover-la-deteccin-temprana-del-cancer-de-mama

Goal: To promote early detection of breast cancer

Claim: Tocate las tetas

Media: Posters in subway stations, QR codes, YouTube, digital platforms, streaming actions

Summary: The campaign 'Tocate las tetas' aims to promote early detection of breast cancer through a direct and provocative message. It includes posters in subway stations with QR codes pointing to a breast self-examination tutorial. The initiative features relevant voices, UGC content creators, and expert insights, developing in three phases: tactic, validation, and awareness. The project emphasizes the importance of self-examinations and medical consultations. Issue has committed to raising awareness about breast cancer for over 10 years, including annual donations for mammograms.

Breast Cancer Awareness early detection self-examination