Campaign Diaries
Generation Z Might Not Be Enough with ‘Play Responsibly’. Research Aims to Find Out What Really Works for Young People.
Goal: To investigate how Generation Z perceives risks associated with gaming and to assess the effectiveness of preventive measures.
Claim: Focus on Generation Z could provide critical insights into youth perceptions of risks and effective preventive measures.
Summary: NEWTON University has received a €100,000 grant from Allwyn to conduct research on safe gaming for Generation Z. This project aims to determine how young people manage risks, impulsivity, and self-control in a digital environment. It will include surveys to assess the impact of established limits and warnings on gaming behaviors. The findings, expected in summer 2027, will serve as a foundation for responsible gaming practices and customer protection initiatives.
Campaign Diaries
No Brand Diaries found.
Having Your Limit Makes the Game Better. Allwyn Launches Responsible Gaming Campaign in the Czech Republic
Goal: To promote responsible gaming and raise awareness about practical tools for players to control their gambling.
Claim: It's good to have your limit
Media: Television, online, social media
Summary: Allwyn's new campaign in the Czech Republic aims to shift perceptions of gaming limits from obstacles to helpful tools for a better and safer experience. The campaign highlights the importance of self-control in various aspects of life and encourages customers to actively use practical tools to manage their gaming behavior, including setting financial and time limits. The initiative supports Allwyn's long-term vision of creating a safe gaming environment and helping players remain in control.
Campaign Diaries
No Brand Diaries found.
