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Czech Republic

Generation Z Might Not Be Enough with ‘Play Responsibly’. Research Aims to Find Out What Really Works for Young People.

Brand: Allwyn

Campaign: Player Protection Lab Research

Source: https://www.mam.cz/novinky/analyzy-a-data/2026-09/na-generaci-z-mozna-nestaci-hrajte-zodpovedne-vyzkum-ma-zjistit-co-na-mlade-skutecne-funguje/

Goal: To investigate how Generation Z perceives risks associated with gaming and to assess the effectiveness of preventive measures.

Claim: Focus on Generation Z could provide critical insights into youth perceptions of risks and effective preventive measures.

Summary: NEWTON University has received a €100,000 grant from Allwyn to conduct research on safe gaming for Generation Z. This project aims to determine how young people manage risks, impulsivity, and self-control in a digital environment. It will include surveys to assess the impact of established limits and warnings on gaming behaviors. The findings, expected in summer 2027, will serve as a foundation for responsible gaming practices and customer protection initiatives.