Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Vistar Media finds store locators drive consumer intent

Brand: Vistar Media

Campaign: The store locator effect: How store information moves audiences from screen to store

Source: https://stoppress.co.nz/news/vistar-media-finds-store-locators-drive-consumer-intent/

Goal: To demonstrate how store locator placement affects consumer intent

Claim: A simple store locator becomes a measurable driver of consumer intent

Media: Programmatic digital out of home advertising

Summary: Vistar Media, together with Omnicom Media and Annalect, released research showing that the placement of store locator information in digital out of home (DOOH) advertising significantly influences consumer intent to visit and purchase from physical locations. The study analyzed various placements of this information in advertisements across different sectors, revealing that even minor creative decisions can have a substantial impact on audience response.

Czech Republic

Generation Z Might Not Be Enough with ‘Play Responsibly’. Research Aims to Find Out What Really Works for Young People.

Brand: Allwyn

Campaign: Player Protection Lab Research

Source: https://www.mam.cz/novinky/analyzy-a-data/2026-09/na-generaci-z-mozna-nestaci-hrajte-zodpovedne-vyzkum-ma-zjistit-co-na-mlade-skutecne-funguje/

Goal: To investigate how Generation Z perceives risks associated with gaming and to assess the effectiveness of preventive measures.

Claim: Focus on Generation Z could provide critical insights into youth perceptions of risks and effective preventive measures.

Summary: NEWTON University has received a €100,000 grant from Allwyn to conduct research on safe gaming for Generation Z. This project aims to determine how young people manage risks, impulsivity, and self-control in a digital environment. It will include surveys to assess the impact of established limits and warnings on gaming behaviors. The findings, expected in summer 2027, will serve as a foundation for responsible gaming practices and customer protection initiatives.

gaming safety Generation Z research responsible gaming