Brand Tracker

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New Zealand

Vistar Media finds store locators drive consumer intent

Brand: Vistar Media

Campaign: The store locator effect: How store information moves audiences from screen to store

Source: https://stoppress.co.nz/news/vistar-media-finds-store-locators-drive-consumer-intent/

Goal: To demonstrate how store locator placement affects consumer intent

Claim: A simple store locator becomes a measurable driver of consumer intent

Media: Programmatic digital out of home advertising

Summary: Vistar Media, together with Omnicom Media and Annalect, released research showing that the placement of store locator information in digital out of home (DOOH) advertising significantly influences consumer intent to visit and purchase from physical locations. The study analyzed various placements of this information in advertisements across different sectors, revealing that even minor creative decisions can have a substantial impact on audience response.