Guinness

Campaign Diaries

Guinness makes every situation ‘lovely’ with a pint

Brand: Guinness

Campaign: Lovely Situations

Source: https://www.campaignlive.co.uk/article/guinness-makes-every-situation-lovely-pint/1969209

Goal: To enhance the perception of Guinness in various situations

Claim: Every situation is lovely with a pint

Media: Out-of-Home (OOH)

Summary: Guinness has launched an Out-of-Home advertising campaign created by AMV BBDO, promoting the idea that every situation can be made lovely with a pint of Guinness.

Campaign Diaries

No Brand Diaries found.

New Zealand

The shift toward outcome-based measurement in out of home

Brand: Guinness

Campaign: Programmatic DOOH Campaign

Source: https://stoppress.co.nz/partner-articles/the-shift-toward-outcome-based-measurement-in-out-of-home/

Goal: Encourage product trial during winter months

Media: Digital Out Of Home (DOOH)

Summary: The article discusses the shift in out of home advertising in New Zealand towards outcome-based measurement, emphasizing the need for brands to demonstrate the tangible impact of their campaigns beyond traditional metrics such as reach and impressions. It highlights how marketers are now focusing on real-world outcomes, such as store visits and measurable brand uplift. Additionally, it mentions Guinness's campaign using programmatic DOOH to target consumers in colder weather, promoting product trials.

Campaign Diaries

No Brand Diaries found.

consumer behavior Guinness marketing measurement out of home advertising