Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

Brussels Airlines Embarks on Brigada

Campaign: Brigada

Source: https://www.mm.be/news-fr-93571-brussels-airlines-embarque-brigada

Goal: To promote customer engagement

Summary: Brussels Airlines launched a campaign named 'Brigada' aimed at enhancing customer interaction and experience.

Global

Podcast: Etihad’s Ruaraidh Smeaton on building a brand that goes ‘Beyond Borders’

Brand: Etihad

Campaign: Beyond Borders

Source: https://campaignme.com/podcast-etihads-ruaraidh-smeaton-on-building-a-brand-that-goes-beyond-borders/

Goal: To build a distinctive brand identity and enhance customer experience.

Claim: Beyond Borders

Media: social content, creative campaigns

Summary: Ruaraidh Smeaton, Director of Brand at Etihad, discusses the airline's first major brand campaign in a decade, 'Beyond Borders', which serves as a strategic framework for growth and customer experience. The campaign emphasizes brand consistency across various touchpoints and highlights the importance of aligning with customer relevance, market distinction, and operational credibility.

airline marketing brand strategy customer experience