Brand Tracker

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Canada

Schneider Electric Connects Union Station Screens into One Energy Flow

Campaign: Living Energy Dashboard

Source: https://www.media-marketing.com/vijesti/schneider-electric-je-spojio-ekrane-union-stationa-u-jedan-tok-energije/

Goal: To demonstrate intelligent energy systems and their impact on urban infrastructure

Claim: Energy flow through urban infrastructure

Media: Outdoor, digital video, social media, LinkedIn

Summary: Schneider Electric Canada launched the Living Energy Dashboard at Toronto's Union Station, integrating various digital screens into a single visual experience that symbolizes urban energy movement. The installation highlights the company's technology and its role in energy management, using animated visuals and sound to create a sense of connection beyond the individual screens. This initiative addresses the need for visibility in energy management while adapting to changes in the Canadian energy sector. The campaign spans multiple media channels and aims to engage audiences with the concept of connected infrastructure.