Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

QMS and Auckland Transport unveil City Rail Link with sold-out foundation partners

Brand: QMS NZ

Campaign: City Rail Link Network Launch

Source: https://stoppress.co.nz/news/media/qms-and-auckland-transport-unveil-city-rail-link-with-sold-out-foundation-partners/

Goal: Create a continuous audience ecosystem for advertisers

Media: Digital out of home

Summary: QMS NZ has launched its City Rail Link digital out of home network in Auckland, coinciding with the introduction of the City Rail Network. The network features foundation partners like 2degrees, ANZ, and Spark, aiming to enhance advertising across the city's transit landscapes and provide a seamless commuting experience with a focus on cultural storytelling. The project represents a significant transformation in Auckland's infrastructure, enhancing capacity and connectivity for commuters.

Canada

Schneider Electric Connects Union Station Screens into One Energy Flow

Brand: Schneider Electric

Campaign: Living Energy Dashboard

Source: https://www.media-marketing.com/vijesti/schneider-electric-je-spojio-ekrane-union-stationa-u-jedan-tok-energije/

Goal: To demonstrate intelligent energy systems and their impact on urban infrastructure

Claim: Energy flow through urban infrastructure

Media: Outdoor, digital video, social media, LinkedIn

Summary: Schneider Electric Canada launched the Living Energy Dashboard at Toronto's Union Station, integrating various digital screens into a single visual experience that symbolizes urban energy movement. The installation highlights the company's technology and its role in energy management, using animated visuals and sound to create a sense of connection beyond the individual screens. This initiative addresses the need for visibility in energy management while adapting to changes in the Canadian energy sector. The campaign spans multiple media channels and aims to engage audiences with the concept of connected infrastructure.

digital installation energy management urban infrastructure