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Italy

AdKaora Transforms Identity with Dude Design and Emphasizes ‘Breathing Innovation’

Brand: AdKaora

Campaign: Breathing Innovation

Source: https://brand-news.it/comunicazione/design/adkaora-cambia-identita-con-dude-design-e-punta-su-breathing-innovation/

Goal: To create a new brand identity that reflects human intuition and technology.

Claim: Breathing Innovation

Summary: AdKaora has undergone a rebranding process led by Dude Design to usher in a new phase for the MarTech agency under Mondadori Digital. The rebrand emphasizes a vision where human intuition works in harmony with technology, reflected in the new slogan 'Breathing Innovation'. This shift follows recent expansions and mergers, aiming to unify diverse capabilities under a single identity. The new visual identity juxtaposes human and technological elements, denoting a living, adaptable technology. AdKaora now focuses on a full-funnel model encompassing brand awareness, lead generation, and conversion, driven by new marketing technologies.