Brand Tracker

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Croatia

From a winning idea: Span’s identity never sleeps

Brand: Span

Campaign: Identity that never sleeps

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-spanov-identitet-nikada-ne-miruje/

Goal: To showcase the value of Span's continuous work in a rebranding effort.

Media: Corporate website and Intranet

Summary: Span, a leading Croatian IT company, has launched a rebranding campaign titled 'Identity that never sleeps' to highlight the often unseen value of its continuous operations in IT support and cybersecurity. The centerpiece of this new visual identity is Priority Star, a real-time data visualization that reflects the company's 24/7 operational rhythm. This campaign aims to show clients the company's readiness to adapt to contemporary challenges and its commitment to providing uninterrupted support.