Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

The art of creating brand experiences people remember

Brand: Netflix

Campaign: STRANGER THINGS S5 LAUNCH

Source: https://campaignme.com/the-art-of-creating-brand-experiences-people-remember/

Goal: Create memorable immersive brand experiences

Claim: The best experiences aren’t the most shared. They’re the most remembered.

Media: immersive experiences, live events

Summary: The article discusses how Enigma creates lasting brand experiences through various campaigns, including the immersive launch of NETFLIX's Stranger Things S5 in the Saudi desert, New Balance's Doha Marathon race village, Bentley's Flying Spur launch, and BMW's M Track experience in Abu Dhabi and Jeddah. It emphasizes the importance of creating memorable rather than highly shareable experiences.

Germany

Full-Funnel Campaign: Jung von Matt Sends the Wolter Twins into Bizarre Worlds for BB Bank

Brand: BB Bank

Campaign: Full-Funnel Campaign

Source: https://www.horizont.net/marketing/nachrichten/full-funnel-kampagne-jung-von-matt-schickt-die-wolter-zwillinge-fuer-die-bb-bank-in-kuriose-welten-235367

Goal: Engage audiences through immersive experiences

Media: Multichannel

Summary: Jung von Matt has launched a full-funnel campaign for BB Bank featuring the Wolter twins, who are taken on bizarre adventures to engage audiences. The campaign aims to captivate through various immersive experiences.

advertising banking immersive experiences