Welcome to the automated Brand Tracker diaries.
The program of the 14th edition of the Signal Festival is out.
Goal: To showcase digital and creative culture through installations and immersive projects
Claim: Dream On! Dreams and Visions
Media: Digital installations, video mapping
Summary: The 14th edition of the Signal Festival will take place from October 15 to 18, featuring 21 installations, including a paid area called Signal INSIDE. This year's theme is 'Dream On!' and highlights both local and international artists. Notable projects include laser installations, site-specific shows, and video mapping. The festival also introduces a Student Visions zone and emphasizes immersive projects that engage audiences beyond visual effects. A partner installation for Mercedes-Benz will connect the brand's 140-year history with the baroque setting.
