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Displaying 1 Campaigns tagged with "multicultural"
UAE
BYD takes the relatable route for its Ti 7 launch in the UAE
Source: https://campaignme.com/byd-takes-the-relatable-route-for-its-ti-7-launch-in-the-uae/
Goal: To create a relatable campaign that highlights everyday moments in cars.
Claim: You spend 4 years of your life in your car.
Summary: Al-Futtaim BYD has launched its Ti 7 model in the UAE with a campaign film that emphasizes the multicultural aspects of the country, steering away from typical SUV advertising clichés. The film humorously depicts everyday car experiences to resonate with a broad audience.