Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Buraka Som Sistema Celebrates 20 Years with Capsule Collection in Collaboration with Daily Paper

Campaign: Capsule Collection with Daily Paper

Source: https://www.imagensdemarca.pt/artigo/buraka-som-sistema-celebram-20-anos-com-colecao-capsula-em-colaboracao-com-a-daily-paper/

Goal: To celebrate 20 years of the band's history and their return to the stage

Claim: A collaboration born from a long-standing friendship

Media: Instagram, physical store presentations in Lisbon and Porto

Summary: Buraka Som Sistema, the Portuguese collective, celebrates two decades with a capsule collection in collaboration with Daily Paper, blending music, fashion, and identity. The collection will be showcased in Lisbon on October 22 and in Porto on October 23, featuring T-shirts that merge the band's graphic language with Daily Paper's aesthetic, reflecting cultural influences from both parties.

Asia

Toyota finds a new rhythm with Asia’s music makers

Brand: Toyota

Campaign: Move your world beat

Source: https://www.marketing-interactive.com/toyota-finds-a-new-rhythm-with-asia-s-music-makers

Goal: To connect with the youth population and inspire new forms of expression through music

Claim: Move your world

Media: TikTok

Summary: Toyota Motor Asia is launching a music initiative called 'Move your world beat', in collaboration with VIRTUE Asia. The campaign encourages artists from six Asian markets to create music using sounds from Toyota vehicles, aiming to reinterpret cultural elements through contemporary music and engage the youth. The initiative will culminate in a collaborative track featuring contributions from various artists, promoting cultural participation and collaboration.

cultural collaboration music