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Finland

Yle released a nostalgia-filled brand film as part of its 100th anniversary

Brand: Yle

Campaign: Yle 100

Source: https://www.markkinointiuutiset.fi/artikkelit/yle-julkaisi-nostalgiaa-pursuavan-brandifilmin-osana-100-vuotisjuhlavuottaan

Goal: To celebrate 100 years of Yle and showcase significant moments.

Media: Yle's channels and Finnkino movie theaters

Summary: Yle released a brand film as part of its 100th anniversary celebrations, featuring Yle's content and characters over the decades. The film, described more as a short movie starring actor Hannu-Pekka Björkman, aims to convey the theme of 'Shared Moments' for Yle 100. In addition to the four-minute film, shorter versions will be produced. The campaign will be visible across various media platforms in the coming weeks.