Campaign Diaries
An Exhibition Showcasing Movie Poster Art Opens in Lahti
Goal: To celebrate Yle's 100th anniversary by showcasing audience-selected Finnish films.
Media: Exhibition, Film Screening
Summary: The exhibition titled 'Commissioner Palmu's Mistake and Other Domestic Movie Posters' showcases original posters of beloved Finnish films at the Malva Visual Arts Museum in Lahti. In honor of Yle's 100th anniversary, the initiative invited the public to submit their favorite meaningful Finnish films, resulting in over five thousand suggestions. Yle will present one hundred audience-chosen domestic films throughout the year, highlighting the evolution of film visuals and design trends.
Campaign Diaries
No Brand Diaries found.
Yle released a nostalgia-filled brand film as part of its 100th anniversary
Goal: To celebrate 100 years of Yle and showcase significant moments.
Media: Yle's channels and Finnkino movie theaters
Summary: Yle released a brand film as part of its 100th anniversary celebrations, featuring Yle's content and characters over the decades. The film, described more as a short movie starring actor Hannu-Pekka Björkman, aims to convey the theme of 'Shared Moments' for Yle 100. In addition to the four-minute film, shorter versions will be produced. The campaign will be visible across various media platforms in the coming weeks.
Campaign Diaries
No Brand Diaries found.
