Welcome to the automated Brand Tracker diaries.
Against Time (Never)
Goal: To promote the message that age should not be a risk.
Claim: Age should not be a risk.
Media: RaiPlay, television
Summary: Axa Italia and Rai Pubblicità are launching ‘Controtempo (mai)’, an original series on RaiPlay, aimed at showcasing personal and professional journeys of individuals facing challenges and changes, while reinforcing the campaign message that age should not be a risk. The series features stories told through personal items and memories, culminating in an installation called ‘Parete del rischio’. A live episode will be recorded before the series debut, highlighting the courage to choose and pursue dreams at any age.
More Personal Stories in Schools, More Attention to Modern History
Goal: To highlight the importance of personal stories in teaching modern history.
Claim: Personal testimonies are vital for understanding modern history.
Media: Festival, podcasts, online collection
Summary: Paměť národa is celebrating its 25th anniversary, emphasizing the importance of personal testimonies in teaching modern history. A survey shows that a significant percentage of Czechs believe personal accounts of historical events are essential. The organization is showcasing a new technological method for easier access to stories and testimonies, alongside a festival featuring music, live podcasts, and meetings with witnesses.
