Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Against Time (Never)

Campaign: L’età non dovrebbe essere un rischio

Source: https://brand-news.it/brand/finanza/assicurazioni/axa-italia-e-rai-pubblicita-lanciano-su-raiplay-la-serie-controtempo-mai/

Goal: To promote the message that age should not be a risk.

Claim: Age should not be a risk.

Media: RaiPlay, television

Summary: Axa Italia and Rai Pubblicità are launching ‘Controtempo (mai)’, an original series on RaiPlay, aimed at showcasing personal and professional journeys of individuals facing challenges and changes, while reinforcing the campaign message that age should not be a risk. The series features stories told through personal items and memories, culminating in an installation called ‘Parete del rischio’. A live episode will be recorded before the series debut, highlighting the courage to choose and pursue dreams at any age.

Italy

Lightning McQueen (so many famous?) in Monza: the marketing move that explains where the Formula 1 business is headed

Brand: Pixar

Campaign: 20th Anniversary of Cars with Lightning McQueen at Monza

Source: https://infonegocios.biz/infomiami/rayo-mcqueen-mucho-famosos-en-monza-la-jugada-de-marketing-que-explica-hacia-donde-va-el-negocio-de-la-formula-1-2

Goal: Celebrate the anniversary of Cars and enhance brand collaboration

Media: Formula 1 Event

Summary: Lightning McQueen made a special appearance at Monza to celebrate the 20th anniversary of the movie Cars, participating in a ceremonial lap while the official Safety Car featured a Cars-themed livery. This initiative highlights the ongoing collaboration between Formula 1 and Disney, aiming to engage both nostalgia and younger generations of fans.

branded entertainment collaboration nostalgia