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Norway
Mycall Marks 25 Years with the Campaign ’25 Years Without Borders’
Goal: To celebrate 25 years of connecting people across borders
Claim: Mycall is the little mobile company with the big heart
Summary: Mycall celebrates its 25th anniversary with a campaign aimed at highlighting the importance of screen time in maintaining relationships with loved ones abroad. The campaign, titled '25 Years Without Borders', features real people sharing genuine moments and phone calls in their own languages, reflecting Mycall's focus on a diverse customer base. The agency TRY emphasizes the need for deep cultural understanding in their communication.
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