Brand Tracker

Welcome to the automated Brand Tracker diaries.

China

China Mobile Turns a Lost Call into a Journey Through 10,086 Worlds

Campaign: Cosmic True Heart

Source: https://www.media-marketing.com/vijesti/china-mobile-je-izgubljeni-poziv-pretvorio-u-putovanje-kroz-10-086-svjetova/

Goal: To illustrate the importance of connectivity in personal relationships

Claim: 10086 dimensions of connection

Media: Short film

Summary: In the short film 'Cosmic True Heart', China Mobile and F5 Shanghai transform a lost phone call into a journey through ancient landscapes, Wild West towns, jungles, and futuristic worlds as a young man attempts to reconnect with a girl he just met, reflecting the themes of disconnection in modern life. The campaign is designed for the Qixi Festival, emphasizing the emotional discomfort of losing contact with loved ones, and showcases AI-generated visuals that enhance the storytelling.

Norway

Mycall Marks 25 Years with the Campaign ’25 Years Without Borders’

Brand: Mycall

Campaign: 25 Years Without Borders

Source: https://www.kom24.no/christian-kruse-elise-kraemer-jalila-bouzaida/snur-skjermtid-debatten-pa-hodet-i-ny-kampanje/935842

Goal: To celebrate 25 years of connecting people across borders

Claim: Mycall is the little mobile company with the big heart

Summary: Mycall celebrates its 25th anniversary with a campaign aimed at highlighting the importance of screen time in maintaining relationships with loved ones abroad. The campaign, titled '25 Years Without Borders', features real people sharing genuine moments and phone calls in their own languages, reflecting Mycall's focus on a diverse customer base. The agency TRY emphasizes the need for deep cultural understanding in their communication.

anniversary connectivity mobile communications