Campaign Diaries
Historic milestone: Publicis Groupe celebrates 100 years with eyes on the future
Goal: Celebrate the centenary and reflect on the future of the company
Claim: A historic milestone
Summary: Publicis Groupe celebrates its 100th anniversary in Portugal, reflecting on its historical transformation and future ambitions. The event emphasized its evolution from a creative agency to a global group, integrating media, data, and technology to meet changing market demands.
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Top 70 CEOs – Communicate Online
Source: https://communicateonline.me/top-list/top-70-ceos/
Goal: Empowering women-led SMEs
Summary: Publicis Groupe Middle East & Turkey, led by CEO Bassel Kakish, launched Ra’idah in March 2025 in partnership with the Abu Dhabi Businesswomen Council. This year-long program aims to enable women-led SMEs. Kakish emphasizes a 'talent-first' culture and advocates for leadership through empowerment rather than authority, highlighting the importance of trust and collaboration.
Campaign Diaries
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