Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Caprice des Dieux Celebrates 70 Years of Love

Brand: Caprice des Dieux

Campaign: 70 Years of Love

Source: https://www.cbnews.fr/marques/caprice-dieux-fete-70-ans-amour

Goal: To celebrate 70 years of love and increase brand visibility

Media: television, replay, social media

Summary: Caprice des Dieux is celebrating 70 years of love with a special collection of 70 collector packs, each representing a different year with a romantic phrase and illustration. The brand is collaborating with content creator Lonni to launch the 'Battle of Love', inspired by rap battles but featuring compliments and love declarations. The campaign will be supported by a media plan that includes television, online replay, and social media, along with a unique street survey involving pop culture references related to the packs.

Argentina

Premiere: La Comunidad and Alma Mora Share Learnings About Love

Brand: Alma Mora

Campaign: Let’s Talk to Those Who Really Loved: A Conversation Between Generations

Source: https://www.adlatina.com/publicidad/preestreno-la-comunidad-y-alma-mora-comparten-aprendizajes-sobre-el-amor

Goal: Open a conversation about love between generations

Media: Social media, influencers, traditional media

Summary: The campaign "Let's Talk to Those Who Really Loved: A Conversation Between Generations" by La Comunidad for Alma Mora aims to bridge the generational gap in understanding love. It highlights the complexities of love in a world increasingly influenced by artificial intelligence, emphasizing personal experiences and the wisdom that comes from life's experiences in love. Through interactions on social media and influencer outreach, it invites older individuals to share their perspectives and experiences.

AI generational conversation influencers love

Global

New: Chispa and Beautiful Beast Turn Football Disappointment into an Opportunity for Love

Brand: Chispa

Campaign: Lucky Losers

Source: https://www.adlatina.com/publicidad/nuevo-chispa-y-beautiful-beast-cambian-la-desilusin-futbolera-por-una-oportunidad-en-el-amor

Goal: To turn sports disappointment into an opportunity for love.

Media: Online shows, interviews, entertainment, compatibility tests

Summary: Chispa and Beautiful Beast launched the Lucky Losers campaign following a national survey that revealed fans often seek companionship after sports defeats. The campaign includes gamified online shows and compatibility tests, aiming to leverage shared disappointment to foster connections among fans.

campaign dating love sports