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France

Les Inrockuptibles Celebrate Their 40th Anniversary with La Chose

Brand: Les Inrockuptibles

Campaign: 40th Anniversary Campaign

Source: https://www.cbnews.fr/marques/les-inrockuptibles-celebrent-leurs-40-ans-avec-chose

Goal: Celebrate 40 years of cultural advocacy

Claim: Les Inrockuptibles, incorruptibles since 1986

Media: Print and display advertising

Summary: For their 40th anniversary, Les Inrockuptibles collaborates with La Chose on a special issue and campaign that celebrates four decades of cultural advocacy. The campaign features statements from nearly 300 personalities from various fields about their connections to the publication and views on the current era, encapsulated in the slogan 'Les Inrockuptibles, incorruptibles since 1986.' Four manifesto-style covers have been created featuring Nirvana, Nick Cave, Rosalía, and Asia Argento, highlighting their unconventional paths and are also being displayed at sales locations.