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Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary
Source: https://www.adworld.ie/2026/08/07/bord-gais-energy-goes-big-on-ooh-to-mark-50th-anniversary/
Goal: To celebrate the company's 50-year history and connect with audiences in a meaningful way
Claim: Proud past. Powerful future
Media: Out-of-home (OOH), airport takeovers, large-scale projections
Summary: Bord Gáis Energy celebrated its 50th anniversary with a major out-of-home campaign featuring airport takeovers and city centre projections in Dublin and Cork. Developed by Talon in collaboration with PHD and others, the campaign aims to honor the company's history while looking ahead to the future of energy in Ireland. Highlights include bespoke takeovers at airports and large-scale light projections on landmarks.
