Campaign Diaries
SAS launches new brand platform for 80th anniversary
Source: https://www.resume.se/kommunikation/varumarke/har-ar-sas-nya-slogan/
Goal: To highlight Scandinavian values and perspectives internationally
Claim: Scandinavian as standard
Summary: SAS has launched a new brand platform in connection with its 80th anniversary, showcasing Scandinavian values and perspectives under the tagline 'Scandinavian as standard'. The campaign aims to reflect SAS's role as a link between the region and the world, promoting ideas and values that are worth sharing globally.
Campaign Diaries
No Brand Diaries found.
The Hidden Engine of Modern Marketing
Source: https://www.adweek.com/resource-library/the-hidden-engine-of-modern-marketing/
Goal: To build a smarter decisioning and orchestration layer for marketing.
Claim: Power smarter customer journeys from the middle.
Summary: The article discusses the growing complexity of marketing stacks and the importance of turning data into relevant customer experiences. It introduces a guide from SAS that focuses on creating an effective middle layer of decision-making and orchestration to unify data and improve marketing interactions, moving from batch campaigns to responsive journeys that demonstrate ROI.
Campaign Diaries
No Brand Diaries found.
