Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Auchan Wants to Take Neighbors to School and Leaves the Choice in the Hands of the Communities

Brand: Auchan

Campaign: With Good Neighbors, Going Back is Cheaper

Source: https://www.imagensdemarca.pt/artigo/auchan-quer-levar-os-vizinhos-a-escola-e-deixa-a-escolha-nas-maos-das-comunidades/

Goal: To create a unique and memorable moment while reinforcing brand proximity to families and communities.

Claim: With Good Neighbors, Going Back is Cheaper

Media: Website for voting

Summary: Auchan Retail Portugal has launched a voting initiative allowing students, families, and teachers to choose which school will host an exclusive concert by the band Vizinhos. This initiative is part of the back-to-school campaign titled 'With Good Neighbors, Going Back is Cheaper' and aims to involve local communities in the school return process. The most voted school will host the concert on October 28, and the campaign emphasizes creating memorable moments and engaging families.

Uruguay

Three Decades of Communion (Abel Pintos Returns to UY with Double Show at Sodre)

Brand: Abel Pintos

Campaign: Abel 30 Años

Source: https://infonegocios.biz/infoshow/tres-decada-de-comunion-abel-pintos-vuelve-a-uy-con-doble-show-en-el-sodre

Goal: To celebrate 30 years of career with intimate concerts

Claim: A communion with a loyal audience

Summary: Argentinian singer Abel Pintos returns to Montevideo for an intimate concert celebrating his 30-year career. The 'Abel 30 Años' tour started in late 2025 and has seen sold-out shows. The performance on August 1st and 2nd at the Auditorio Nacional del Sodre marks a significant moment for both the artist and his loyal fans.

anniversary concert tour