Brand Tracker

Welcome to the automated Brand Tracker diaries.

Peru

New: Havas Peru and Hyundai Focus on Customer Trust

Brand: Hyundai

Campaign: Hyundai Responds

Source: https://www.adlatina.com/publicidad/nuevo-havas-per-y-hyundai-se-centran-en-la-confianza-del-cliente

Goal: Build trust and preference in the post-sale relationship with customers

Claim: When it comes to your car, there is a brand that responds

Summary: Hyundai, in collaboration with Havas Perú, launches the 'Hyundai Responds' campaign, focusing on customer trust in post-sale services. The campaign emphasizes the importance of maintaining a long-term relationship with customers after the vehicle purchase, offering clear and differentiated post-sale support. It contrasts the common lack of answers with Hyundai’s commitment to be present and responsive throughout the ownership experience.

Global

BMW Faces Criticism for Advertising in Cars’ Infotainment System

Brand: BMW

Campaign: Spider-Man: Brand New Day

Source: https://www.resume.se/kommunikation/media/bmw-agare-rasar-mot-filmreklam-i-bilen/

Goal: To promote the new Spider-Man film through in-car advertisements

Media: In-car infotainment system

Summary: BMW faces criticism for airing ads for the new Spider-Man movie directly in its cars' infotainment systems. This campaign is part of a broader branding collaboration with Sony Pictures, running from July 27 to August 10, in over 70 countries. The ads appear on the control screen when the vehicle is started and feature an animation of Spider-Man swinging around BMW's iX3 model. Many BMW owners are unhappy, arguing that they shouldn't see ads in vehicles they've already purchased.

automotive marketing Brand Collaboration in-car advertising