Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update

Brand: Sonos

Campaign: Love the Sound. Feel the System.

Source: https://www.adweek.com/creativity/sonos-new-brand-story-aims-to-win-back-trust-two-years-after-botched-app-update/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=4

Goal: Win back customer trust

Claim: Sonos is not just a speaker company but an end-to-end sound system.

Summary: Sonos is launching a significant brand repositioning campaign titled 'Love the Sound. Feel the System.' aimed at regaining customer trust after a faulty app update. This marks the first campaign under CMO Colleen DeCourcy, who emphasizes that Sonos is more than just a speaker company; it offers a complete sound system.

Peru

New: Havas Peru and Hyundai Focus on Customer Trust

Brand: Hyundai

Campaign: Hyundai Responds

Source: https://www.adlatina.com/publicidad/nuevo-havas-per-y-hyundai-se-centran-en-la-confianza-del-cliente

Goal: Build trust and preference in the post-sale relationship with customers

Claim: When it comes to your car, there is a brand that responds

Summary: Hyundai, in collaboration with Havas Perú, launches the 'Hyundai Responds' campaign, focusing on customer trust in post-sale services. The campaign emphasizes the importance of maintaining a long-term relationship with customers after the vehicle purchase, offering clear and differentiated post-sale support. It contrasts the common lack of answers with Hyundai’s commitment to be present and responsive throughout the ownership experience.

automotive marketing customer trust post-sale services