Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Joolz’s New Collection Also Highlights the Less Pleasant Aspects of Parenting

Brand: Joolz

Campaign: It’s Just a Phase

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/12273/joolz-z-novo-kolekcijo-opozarja-tudi-na-manj-prijetne-plati-starsevstva/novice

Goal: Address the concerns of expectant parents

Claim: It's just a phase

Summary: Joolz, a brand of baby strollers, has launched a limited collection called 'It's Just a Phase' that aims to address the worries and uncertainties of expecting parents.

Life’s little moments

Brand: Samsung

Campaign: Life’s little moments

Source: https://www.campaignlive.co.uk/article/samsung-lifes-little-moments-taylor-herring/1967414

Goal: To explore the reality of becoming a parent.

Summary: Samsung has launched a campaign titled 'Life’s little moments' to highlight the experience of parenthood in conjunction with the release of the Galaxy Z Fold8 Ultra and the Galaxy Z Fold8 devices.

parenthood smartphones technology

Samsung film explores reality of parenthood

Brand: Samsung

Campaign: Exploration of Parenthood

Source: https://www.campaignlive.co.uk/article/samsung-film-explores-reality-parenthood/1966995

Goal: To explore the reality of parenthood

Summary: The article discusses Samsung's latest campaign which focuses on the realities of parenthood. Annika Bizon, the mobile experience vice-president of product and marketing at Samsung UK and Ireland, speaks about the initiative.

marketing parenthood Samsung

Mom Store celebrates the beautiful game of parenthood during World Cup season

Brand: Mom Store

Campaign: For the Love of the Beautiful Game

Source: https://campaignme.com/mom-store-celebrates-the-beautiful-game-of-parenthood-during-world-cup-season/

Goal: Make Mom Store culturally relevant during the World Cup.

Claim: The beautiful game of parenthood.

Media: Social media and digital assets

Summary: Mom Store has launched a social-first campaign titled 'For the Love of the Beautiful Game' in partnership with Think Human, intertwining football terminology with parenting experiences during the World Cup season. The centerpiece is a hero film that showcases family moments through the lens of football commentary, aiming to resonate with parents and young families. The campaign emphasizes the small victories and challenges of parenthood, making it relatable and engaging for the audience.

campaign Football parenthood social media World Cup