Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

OPPO Launches Official Online Store in Portugal

Brand: OPPO

Campaign: Official Online Store Launch in Portugal

Source: https://www.imagensdemarca.pt/artigo/oppo-lanca-loja-online-oficial-em-portugal/

Goal: To provide a direct sales channel for consumers

Claim: Exclusive online shopping benefits

Media: Online platform

Summary: OPPO has launched its official online store in Portugal, providing consumers with direct access to smartphones and accessories that were previously unavailable in the market. The platform offers exclusive deals, discounts, and a centralized space for purchasing OPPO products, aiming to enhance consumer connection and shopping experience.

New Zealand

Samsung finds a Tim Cook who’s ready to switch sides

Brand: Samsung

Campaign: Tim Cook Switches to Galaxy

Source: https://www.marketing-interactive.com/samsung-finds-a-tim-cook-who-s-ready-to-switch-sides

Goal: To promote the Galaxy Z Fold8 and mock Apple's iPhone launch.

Claim: Best phone I’ve ever had. You can quote me, Tim Cook, from Palmerston North.

Media: Social media (Instagram)

Summary: Samsung New Zealand humorously recruited a local named Tim Cook to promote the Galaxy Z Fold8, using social videos to highlight the device's features while playfully mocking Apple's recent iPhone launch. The campaign involved multiple posts and videos showcasing 'Cook' as a satisfied Galaxy user.

advertising brand rivalry smartphones social media

Life’s little moments

Brand: Samsung

Campaign: Life’s little moments

Source: https://www.campaignlive.co.uk/article/samsung-lifes-little-moments-taylor-herring/1967414

Goal: To explore the reality of becoming a parent.

Summary: Samsung has launched a campaign titled 'Life’s little moments' to highlight the experience of parenthood in conjunction with the release of the Galaxy Z Fold8 Ultra and the Galaxy Z Fold8 devices.

parenthood smartphones technology