Brand Tracker

Welcome to the automated Brand Tracker diaries.

The similarity between creatine and cocaine is the insight of this supplement brand’s campaign

Brand: Apple

Campaign: null

Source: https://www.reasonwhy.es/actualidad/ag1-campana-publicidad-creatina-control-aeropuerto

Goal: Raise awareness about the iPhone Duo

Summary: The article discusses Apple's presentation of the iPhone Duo, highlighting a new era in technology with John Ternus as the CEO.

Global

From Freepik to Magnific, in first person: mistakes and lessons from their transformation process

Brand: Apple

Campaign: iPhone Duo

Source: https://www.reasonwhy.es/actualidad/magnific-erores-lecciones-transformacion-freepik

Goal: Launch a new iPhone model

Claim: A new era with the foldable iPhone Duo

Summary: Apple introduces the foldable iPhone Duo, marking a new era with John Ternus as CEO. The focus is on innovation and transformative technology in the smartphone market.

Apple foldable technology iPhone

Sweden

Morning Briefing: Election Authority Blocked by Meta – Apple’s Christmas Campaign

Brand: Apple

Campaign: Christmas campaign with animal choir

Source: https://www.resume.se/alla-nyheter/morgonsvepet/valmyndighetens-annonser-stoppas-av-meta-allvarligt-demokratiproblem/

Goal: To celebrate friendship, creativity, and craftsmanship

Media: iPhone

Summary: Apple's Christmas campaign features a choir of forest animals who discover a lost iPhone and seize the opportunity to create their own music video. This campaign showcases creativity and craftsmanship, filmed entirely with an iPhone 17 Pro as part of the 'Shot on iPhone' concept. Unlike Coca-Cola's AI-generated campaign, the animals in Apple's film are handcrafted puppets.

Animal Choir Christmas Campaign iPhone TBWA Media Arts Lab