Brand Tracker

Welcome to the automated Brand Tracker diaries.

Displaying 1 Campaigns tagged with "iphone"

Sweden

Morning Briefing: Election Authority Blocked by Meta – Apple’s Christmas Campaign

Brand: Apple

Campaign: Christmas campaign with animal choir

Source: https://www.resume.se/alla-nyheter/morgonsvepet/valmyndighetens-annonser-stoppas-av-meta-allvarligt-demokratiproblem/

Goal: To celebrate friendship, creativity, and craftsmanship

Media: iPhone

Summary: Apple's Christmas campaign features a choir of forest animals who discover a lost iPhone and seize the opportunity to create their own music video. This campaign showcases creativity and craftsmanship, filmed entirely with an iPhone 17 Pro as part of the 'Shot on iPhone' concept. Unlike Coca-Cola's AI-generated campaign, the animals in Apple's film are handcrafted puppets.