Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Zentiva chooses Havas in a tender. The agency will take over media, creative, and PR

Brand: Zentiva

Campaign: Celaskon Medvídci PLUS

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/zentiva-vybrala-v-tendru-havas-agentura-prevezme-media-kreativu-i-pr/

Goal: Increase product awareness among parents

Media: 10-second and 15-second animated spots

Summary: Zentiva ČR selected Havas as its agency in a tender process to handle a complete 360° communication plan for its brands, starting with campaigns in October 2023. The partnership will initially focus on the Czech market with potential expansion into other European markets. Havas will manage strategic planning, creative concepts, public relations, and media buying, with the first campaign featuring animated bears rapping about the product properties targeted at parents.

Belgium

Fine accompanies the launch of Arthrose Active for KiOmed Pharma

Brand: KiOmed Pharma

Campaign: Arthrose Active Launch

Source: https://pub.be/fr/in-fine-accompagne-le-lancement-darthrose-active-pour-kiomed-pharma/

Goal: To promote the launch of Arthrose Active

Summary: The article discusses the launch of 'Arthrose Active' by KiOmed Pharma, highlighting their promotional efforts.

Pharmaceutical product launch