Brand Tracker

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Japan

End of Chicken Fillet Sales, New Chicken Products Not a Renovation by McDonald’s, Goals After 5 Years of Development and Possibility of Resale

Brand: McDonald’s

Campaign: New Chicken Products Launch

Source: https://www.advertimes.com/20261020/article561123/

Goal: Enhance the appeal of the chicken category and create new staples.

Claim: Juicy, crispy texture, and flavors that make you want to eat again.

Summary: On October 21, McDonald's Japan is introducing four new chicken products including 'Zaku Zaku Juicy Mac' made with whole thigh meat, replacing 'Chicken Fillet' and 'Shaka Chicken.' These new offerings, developed over five years, aim to establish a new standard menu. The initiative seeks to increase the chicken category's appeal and cater to various dining occasions. Each new item utilizes the same chicken patty and is designed for lunch, dinner, and snacking, while addressing consumer feedback throughout development.