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Spain
Choví and salsa brava: How to turn a product launch into a cultural movement
Source: https://www.reasonwhy.es/chovi-salsa-brava-convertir-lanzamiento-producto-movimiento-cultural
Goal: To create a cultural movement around a product launch
Summary: The article discusses how Choví aims to convert the launch of their 'salsa brava' product into a cultural movement rather than just a marketing effort. It highlights a belief that while there are valuable aspects to social media, they question its effectiveness in driving investment.
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